Olreach Strategy &
Hook Playbook
Fast reference for the Olreach growth approach, the 8 body strategies built into our post generator, and psychology-backed hook patterns you can rotate weekly.
Olreach Growth Strategy
ICP Clarity
B2B founders/GTM/consultants with $5k-$50k offers; segment by pain (pipeline gaps, founder-led fatigue, weak LinkedIn presence).
Problem → Outcome
Every touch shows the before/after: quiet pipeline -> booked calls; sporadic posting -> consistent authority.
Proof-Led
Quantified deltas, niche case studies, screenshots. Outcomes over promises.
Cadence Engine
Weekly mix: authority, proof, conversation starters, and offer nudges; repurpose into DMs/comments.
Conversational Acquisition
Comments-first discovery, DM follow-ups that mirror the post narrative; soft CTAs ("want the template?").
Productized Offers
Position like "LinkedIn Demand Sprint" with scope, timeline, and success metrics.
Measure & Iterate
Track views -> profile clicks -> replies -> booked calls; A/B hooks, angles, offers weekly.
8 Body Strategies
Narrative Expansion
Deepen the story with detail, emotion, and a turn before the insight.
When to use: Personal stories, case studies, transformation posts
Example: Share a journey from challenge to breakthrough with specific moments and emotions.
Position Justification
Make a bold claim, support it, nod to the counterpoint, then reinforce.
When to use: Opinion posts, contrarian takes, thought leadership
Example: State an unpopular opinion, back it with evidence, acknowledge other views, strengthen your stance.
Insight Unpacking
Break an insight into layers; use examples/analogies; walk the reader through.
When to use: Educational content, frameworks, how-to guides
Example: Take a complex concept and break it down step-by-step with relatable examples.
Problem To Result
Set the initial problem, show approach, reveal tangible results (the transformation).
When to use: Case studies, before/after stories, success stories
Example: Present a challenge, walk through your solution, show measurable outcomes.
Reflective Discovery
Share the initial belief, realization moment, what changed, and the distilled lesson.
When to use: Lessons learned, failure-to-success stories, mindset shifts
Example: Describe what you believed, the moment of realization, how you changed, and the key takeaway.
Announcement Context
Backstory that makes the announcement matter; why this update now.
When to use: Product launches, company updates, personal milestones
Example: Share the journey that led to this moment and why it matters to your audience.
Question Expansion
Explore a question from angles, add your view, invite reflection over binary answers.
When to use: Discussion starters, philosophical posts, community engagement
Example: Pose a thought-provoking question, explore multiple perspectives, share your take, invite dialogue.
Belief Challenge
State the common belief, show contrarian evidence, explain why it persists, offer your view.
When to use: Contrarian content, myth-busting, industry hot takes
Example: Identify a widely held belief, present evidence against it, explain its appeal, propose alternative.
Psychology-Backed Hook Patterns
Pattern Break
Novelty triggers attention
""Tried a no-CTA post; it beat our best CTA by 2.3x.""
Use for: When challenging conventional wisdom
Loss Aversion
Fear of missing out drives action
""3 LinkedIn habits that quietly kill 40% of your reach.""
Use for: Warning posts, mistake prevention content
Proof/Specificity
Concrete numbers build credibility
""0 -> 14 booked calls in 21 days using only comments.""
Use for: Case studies, results posts, success stories
Open Loop
Curiosity gap compels completion
""The best DM opener we tested was not written by us.""
Use for: Teasing insights, revealing secrets
Authority Teardown
Expertise demonstration builds trust
""I rewrote this founder's headline - watch the leads unlock.""
Use for: Educational content, before/after showcases
Social Proof
Others' success validates approach
""What happened when 17 founders swapped 'book a call' for this PS.""
Use for: Testimonials, group results, community wins
Contrast
Comparison highlights improvement
""Old outreach vs. the 4-line message that hit 31% replies.""
Use for: Before/after content, improvement stories
Scarcity (Ethical)
Limited availability increases value
""We are testing 3 profiles next week - want yours in the batch?""
Use for: Limited offers, beta programs, exclusive opportunities
Myth-Busting
Debunking creates "aha" moments
""You do not need to post daily. The 3-post cadence that compounds.""
Use for: Challenging common advice, contrarian takes
Skin in the Game
Commitment demonstrates confidence
""I will rewrite your hook live - if it flops, I will donate $100.""
Use for: Challenges, guarantees, risk-taking content
Data-Backed Tension
Statistics create urgency
""182 posts say CTAs are not dead.""
Use for: Research findings, data-driven insights
Checklist/Framework
Structure makes content actionable
""The HOOK test: Human, Outcome, Objection, Kicker.""
Use for: Educational content, how-to guides, frameworks
Pro Tip: Pairing Hooks & Bodies
Pair a psychological hook with a matching body strategy for maximum impact. For example: Pattern Break hook + Belief Challenge body (challenge norms with evidence), Loss Aversion hook + Problem to Result body (warn then show solution), or Proof hook + Narrative Expansion body (results-driven story). Keep posts mobile-friendly: short lines, one idea per paragraph, 100-150 word bodies, and 3-5 relevant hashtags when needed.
Frequently Asked Questions
Ready to Create Better LinkedIn Posts?
Use the Olreach post generator to automatically apply these strategies, hooks, and body flows to your content. Get AI-powered posts that match your writing style and drive engagement.
Try Olreach Post Generator